Blog
Growth, engineering & AI.
Thoughts on growth systems, growth engineering, and AI-powered growth—from the Exp(G) team.
- User Acquisition
How to Lower CPI for Your Mobile App in 2026: A Practical Playbook
Cost per install keeps climbing across Meta, TikTok, and Google. Here’s the playbook we use to cut CPI by 30–40% for consumer apps—creative velocity, audience structure, and post-install signal.
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Anna Danyi20 Jun 2026 - AI Creatives
AI UGC Ads in 2026: How to Ship 50 Creatives a Month Without a Studio
AI video tools have made high-volume UGC-style ad production possible without shoots or creator marketplaces. Here’s our production pipeline—and where human judgement still decides what wins.
ReadAnna Danyi28 May 2026 - Growth Engine
The Creative Testing Framework That Finds Winning Ads in 60 Days
Most apps don’t have a creative problem—they have a testing problem. This is the exact framework we use to reliably find a winning ad within 60 days: structure, budgets, kill criteria, and iteration.
ReadAnna Danyi15 Apr 2026 - ASO
App Store Optimization in 2026: What Actually Moves Installs
ASO in 2026 is less about keyword stuffing and more about conversion assets, custom product pages, and the loop between paid traffic and store conversion. Here’s what’s working now.
ReadAnna Danyi10 Mar 2026 - Growth Strategy
Paid UA vs. Organic Growth: How to Balance the Mix at Every Stage
Paid gives you speed and control; organic gives you margin and durability. Most apps get the mix wrong for their stage. Here’s a framework for balancing paid UA, ASO, content, and virality.
ReadAnna Danyi5 Feb 2026 - Patent
Our Patent: Dynamic Text Rendering
We’ve built and patented a system for dynamic text rendering that powers non-linear, real-time content delivery—and why it matters for growth.
ReadAnna Danyi1 Nov 2025 - Scale Partners
What is Scale Partners?
We go deep into client teams and product—as part of your team. We initiate growth points monthly, align, then execute; we can also help build your team. Here’s how it works, and one success story: Novum Studio.
ReadAnna Danyi1 Jan 2024 - Growth
Building Growth Systems That Scale
One-off campaigns don’t scale. Here’s how we think about growth as a system—metrics, tooling, and team structure.
ReadAnna Danyi1 Mar 2025 - AI Growth
AI-Powered Growth: From Experiments to Systems
AI is shifting growth from one-off experiments to always-on systems. We look at how to use it without losing rigour.
ReadAnna Danyi1 Dec 2024 - Growth Engineering
What is Growth Engineering?
Growth engineering sits at the intersection of marketing, product, and engineering. Here’s how we define it and why it matters for scale.
ReadAnna Danyi1 May 2024